Ethos Pathos Logos Kairos. From the times of ancient greece many techniques were expanded after the main types of rhetorical devices such as logos ethos pathos and kairos were developed. Ethos or the ethical appeal means to convince an audience of the author s credibility or character.
Appeals to the audience s capacity for empathy often by using an imaginable story to exemplify logical appeals. Additionally there are questions to other types such as mythos. Using a rhetorical heuristic to mediate digital survey recruitment strategies abstract.
Whereas logos and ethos appeal to our mental capacities for logic.
And then there s kairos. They are ethos pathos and logos as well as the less used kairos. Ethos or the ethical appeal means to convince an audience of the author s credibility or character. Using a rhetorical heuristic to mediate digital survey recruitment strategies abstract.