Triangle Ethos Pathos Logos Kairos. The modes of persuasion often referred to as ethical strategies or rhetorical appeals are devices in rhetoric that classify the speaker s appeal to the audience. Uofl edu writingcenter writing louisville edu 502 852 2173 logos ethos pathos kairos pathos greek for suffering or experience focuses attention on the values and beliefs of the intended audience.
In order to engage an audience on a particular topic the person presenting the information must first establish him or herself as someone that can be trusted or as someone who has a lot of experience with the topic. Ethos pathos logos ethos. First let s look at an overview of aristotle s rhetorical triangle and how ethos pathos and logos work together.
The concept of kairos is pretty complex.
The concepts of ethos pathos logos and kairos are also called the modes of persuasion ethical strategies or rhetorical appeals. Calling something kairotic is also subjective like beauty. Ethos pathos and logos are techniques of persuasion that form the rhetorical triangle. Aristotle s rhetoric describes the modes of persuasion as thus.