Why Logo Should Be Simple. Never forget that marketing is purely about psychology. Your logo should present a clear message of who are and what you offer.
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Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most. A great logo should be simple enough to be able to be scaled down or up and still look good. Colors tones fonts all of this is determined by the story you re trying to tell and your logo sets the stage for this.