Ethos Pathos Logos Kairos Telos Topos. Ethos or the ethical appeal means to convince an audience of the author s credibility or character. Appeals to the audience s capacity for empathy often by using an imaginable story to exemplify logical appeals.
They are ethos pathos and logos as well as the less used kairos. Additionally there are questions to other types such as mythos. I felt that reading this text was a good review of logos ethos and pathos for me because it has been since junior year in high school since i have discussed them in class.
Ethos ethos refers to your credibility.
I was drawn to the section on kairos and topos because i have never heard of them before. The concepts of ethos pathos logos and kairos are also called the modes of persuasion ethical strategies or rhetorical appeals. Now that we have been practicing logos ethos pathos topos bathos kairos possibly even telos in class and by watching television commercials at home i want you to begin focusing on specific methods by which advertisers market their. Appeals to the audience s capacity for empathy often by using an imaginable story to exemplify logical appeals.